We have worked in partnership with Best Beginnings and St.Martin’s College to launch a student competition to create iconic breastfeeding imagery. The site was launched last week and will run through to mid-December.

The competition has been created to encourage St.Martin’s students to create iconic and positive imagery to promote breastfeeding in the UK. With cash prizes and the opportunity to see their winning creative feature in NHS advertising.

The competition is anticipated to create and benefit from national exposure in the run up to National Breastfeeding Awareness Week in spring 2008.

We Heart Web’s role as digital sponsor has included creation of the web student resource and registration system and we will stay involved to help maximise online coverage and PR.